Robots.txt Files and What They Reveal

While doing a little research on robots text file tips I Googled “robots.txt disallow tips” and what was the first listing I got?

Tweet This Post

SEO and the Basics of Onpage SEO

Search engines do not rank whole web sites, but individual pages within the site. When doing some Page Rank research you may see that pages within a web site can have very different rankings. Therefore, with single web pages in mind, start small to build up your rankings within as many pages of your site as possible. You need to use what is known as onpage SEO to give your web page the best advantage, and if you have many highly optimized pages they will help you more than just a homepage with a good ranking.

The most basic level onpage SEO techniques that you need to encompass within your web pages are as follows: (more…)

Tweet This Post

Create Your Own Website Using a Content Management System

With a web Content Management System [CMS] you can create your own web page, pages, or an entire site. We know that different web design projects have different requirements, as each project is custom, but if you want the freedom of editing your own website then we have a solution for you: Joomla CMS.

With Joomla CMS you don’t have to run software on your computer to create your own web pages, so there’s no need to install editing software like Dreamweaver or an FTP client to transfer your files to a server. Joomla is installed on your server and you can use it by simply logging into your website and editing your text. If you know how to use a word processor you will love Joomla – its WYSIWYG interface makes formatting a breeze. (more…)

Tweet This Post

Behold the Power of Twitter

Finally the day has come – Oprah is now on Twitter, tweeting long with the rest of us. It took me a good while to get into Twitter. I just couldn’t believe that anyone outside my circle would be the slightest bit interested in what I have to say, but they are, and the power Twitter now has is a testament to all our continually inquiring minds.

Yes, Twitter is a great vehicle for us all, not just celebrities. But it works very well for celebrities and their much needed buzz. Now that Hugh Jackman has offered 100K to a charity who can “sell” their need to him in a mere 140 characters or less, I guess we have really reached the pinnacle of micro-sizing the important, as well as the unimportant. (more…)

Tweet This Post

Keywords – Are You Choosing the Right Ones?

To get enough potential customers to your website you need to harness the power of search engines. Targeted customers are potential customers because they come to your site looking for something specific through the keywords that you have used, either in your web content or your pay per click campaign.

As you plan your keyword strategy remember that using the right keywords, ones that people actually use, is the name of the game. Your potential customers are those visitors who are interested in what you have to say as long as it is relevant to their search.

Back and the old days before people got really search engine savvy, a one word search term was common: insurance, mortgage, diet – you get the idea. Try getting the first place position in the Google with a one word phrase like those now – it’s a much steeper hill to climb, and an expensive one at that.

With most people these days using a three or four word search terms when using a search engine we can really see how specific and targeted searches are. So, for example, if you have a diet website you know there is a lot of competition out there – I just googled diet and there are 187,000,000 results – that’s a lot of competition. (more…)

Tweet This Post