How Many of Your Site’s Pages Are Listed on The Top Search Engines?

Knowing how many pages you have listed is really important for general SEO but also when it comes time to doing 301 redirects so you don’t get any 404 error pages that can hurt your bottom line.

There are a lot of tools on the market that will help you find out how many of your site’s pages are listed with the top search engines, and how well they are performing compared to your competitors. The one I use all the time, and recommend a lot is Market Samurai. But if you don’t need all the other functionality of that SEO software then you can use the following to quickly learn which pages on your site are indexed on the top three search engines.

For Yahoo visit http://siteexplorer.search.yahoo.com and type in your domain name including the http://.

For Bing and Google type

site:yoursite.com

into their search box [changing yoursite.com to your domain name].
And if you like split screen results, visit Bingle and see both results at once.

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Ten Tips To Make Your Web Page Text Stand Out

Studies have shown what you already know to be true – reading a web page’s text is very different to reading a printed page. Many people dislike reading web pages so much that they print them out to read in greater detail later, however, most visitors to your web site will simply skim through your content and make very quick judgment as to whether or not it is worth printing and reading later.

If you are one of the many small business owners turned newbie web authors, you need to know a few simple guidelines for publishing reader-friendly, effective web page text that will have your visitors staying around for more. (more…)

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Internet Viral Marketing

Despite having a cool looking website with all the flashy bells and whistles, if people don’t know about it – it just doesn’t matter how great it is. Being online might just be a waste of your time, money and resources unless you can market your site effectively – and that’s where Internet Viral Marketing comes in.

While there are a plethora of methods and schemes used by so many websites today, especially e-commerce sites, there are still some tricks that can help you with an extra boost in the popularity ratings and one of the easiest to use is Internet Viral Marketing (IVM).

The word viral brings to mind the ‘virus’, a dreaded word known and experienced by almost all computer owners, those two words are not related at all in this respect. You do not actually use a computer virus to spread your business. (more…)

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Traffic Building Resolutions for the New Year and Beyond

With a new year we become all encompassed in new year’s resolutions and finding new ways to do things that maybe didn’t work so well for us before. But let’s use this time to go over some proven traffic building techniques that don’t cost anything, are easy to implement, and will bring more traffic to your website soon. Just make the scheduling of these techniques a resolution and let me know how they worked for you.

Open your lines of communication with the following:

Forums and Social Networking Community Sites.
Take advantage of online forums and online social networks and communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about your field. With that you can build a reputation and build trust with the people in your field of expertise and knowledge. (more…)

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Above the Fold? Re-Thinking Your Web Copy

Sometimes when I have a design job I am told, “We want all our text ‘above the fold.’” When asked why, often the answer is because somebody in the company had mentioned that they heard it was a good idea not to have any web content below the fold.

I can see the logic – text above the fold can be read without having to scroll, which makes it more likely to be read in those precious few moments a visitor’s eyes first meet your site, but where exactly is the fold?

On my desktop computer, with a regular 19 inch monitor, my browser window has several tool bars open and I still have several inches of screen space. Switch over to my laptop, with a 15.4 inch widescreen monitor, and nary a tool bar, and the fold hits almost immediately – there is barely depth enough for a header, a photo and a couple of paragraphs.

I like to keep the good stuff above the fold – but not all of it – because web copy is important and its importance doesn’t drop off because it is below a very hard to define area.

The word count on your web page needs to be high enough to impart information not only to your readers, but also search engine robots so they can ascertain how relevant your content is for their search queries. (more…)

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