Have you ever struggled to get your web pages to show up on search engines, or had some success but then your rankings slipped and never picked up again? Have you had some success get ranked on MSN or Yahoo, but can never get a showing on Google? These are common problems – but they don’t have to be. Keep your web traffic flowing with the latest Search Engine Optimization [SEO] techniques that will bring organic [natural] searches from the engines – repeatedly.
Many small businesses think that their online presence will continue to have visitors long after the initial web site launch without making any changes to their site. This is not true. You need to use Internet Marketing to continue driving traffic to your web site and you must keep updating content, making sure that your web pages are fully optimized.
There are two parts to SEO – onpage and offpage. Onpage SEO means that elements of a web page have been ‘tweaked’ to get the most recognition possible from search engines. With search engines, such as Google, continuously changing their algorithms to combat spammers and other ‘black hat’ SEO practitioners, it means that your SEO expert needs to be up to date with the latest techniques; both to be able to enhance your web pages’ rankings, as well as to not fall foul of search engines like Google. Being ‘banned’ by Google can be highly detrimental to your online business.
Offpage SEO comprises multiple techniques, some of which are article submissions, directory submissions and link exchanges. We can’t list all our secrets here – but just know we only use Google-friendly techniques at all times.
But before you can get a truly optimized site you need to know what people are actually searching for on the internet. Your search terms might not be quite what people are using to find your information. You may use familiar trade terms that lay individuals do not. And with that in mind, your web site content might reflect your bizspeak and so not be found by your intended target audience.
So, to get to know what terms people use we do detailed keyword research and analyze the competition in your market. Once we have this information, ‘white hat’ SEO – both onpage and offpage, will be done – targeting the most effective keywords to drive relevant traffic to your site.
For more information on how you can get your site optimized for high rankings, or for SEO training information, please call us at 704.255.1069.