SEO Specialist

To an SEO specialist all keywords are not created equal.

There is keyword research and then there is profitable keyword research – research that lets you know which terms people are actually searching for on the main search engines, terms that convert into sales.

Did you know that the first link on page one of Google gets 42.3% of the total number of clicks on that page, with the first five links getting 73.55%! That doesn’t leave much for the other tens of pages Google provides you on their site for each search term you query.

So what can you do to get from page X to page 1? Simply put you need to work out which terms people search for that have enough searches a day to make a difference to your bottom line, but with little competition.

Trying to rank for “mortgages” is going to be almost impossible unless you have Bill Gates’ budget, so knowing which longer terms are profitable with less competition, within the mortage niche, would be golden to anyone in the mortgage industry.

This is where having your own SEO specialist comes in.

An SEO specialist will make the difference between mediocre keywords and great, profitable keywords – that your small business will actually have a chance to rank for. So, if you need to SEO your website, call us on 704.255.1069 for more information on getting your great, profitable keywords.