Behold the Power of Twitter

Finally the day has come – Oprah is now on Twitter, tweeting long with the rest of us. It took me a good while to get into Twitter. I just couldn’t believe that anyone outside my circle would be the slightest bit interested in what I have to say, but they are, and the power Twitter now has is a testament to all our continually inquiring minds.

Yes, Twitter is a great vehicle for us all, not just celebrities. But it works very well for celebrities and their much needed buzz. Now that Hugh Jackman has offered 100K to a charity who can “sell” their need to him in a mere 140 characters or less, I guess we have really reached the pinnacle of micro-sizing the important, as well as the unimportant.

How brilliant an idea it is to get a sales pitch as a tweet? That even beats the elevator pitch. Of course now Jackman has to find a way to read through the many thousands of hopeful tweets, but think – now even a small, underfunded charity can hit it big with just a couple of lines expended.

Companies like elance.com are using the platform to link to job postings, Dell gives its followers special offers and deals, and many large corporations now seem more personable and caring by using Twitter to help their customer service departments connect with the people that buy their products.

So, if you are a small business owner, are you starting to see why you should use Twitter?

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