Working Out Where Your Website Sucks

Just because you build it, it doesn’t mean they will come. The honest truth is that the majority of web sites out there suck. That doesn’t mean the designs are necessarily bad, it just means that the websites’ owners don’t have a good grasp on why and where their website isn’t performing as they had hoped.

Think about it: How do you know how successful your web site really is unless you have data that is measurable? You don’t. You may have a vague idea, but you don’t have enough of the big picture. Web analytics, or should I say good web analytics will give you the big picture.

1. Know if Your Visitors Are Going to Your Key Pages
Pages that you want your visitors to go to and make a sale, give a donation, sign up for something e.t.c. are your key pages. With a good stats application you can tell at a glance what your top performing pages are, as well as your worst performing pages. (more…)

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