Small Businesses – Come On, Get A Blog Already

Small businesses need to blog. It’s true. I tried to squeeze the reasons why into a neat sounding five or ten but I ended up with twelve. I’m sure there are even more reasons but let’s take a look at the twelve – why I think blogs are so important for small businesses to use:

1. Blogs are a break from the sales-speak that is the norm on a business website. They are a two way conversation, or at least can be, between a small business and its customers. This type of web format can help build relationships in a way that a regular website never can.

2. Blogs are the perfect platform for being less formal, more chatty, more approachable, and undoubtedly more ‘human’ in content. People like that, so people like blogs and like to follow them.

3. Not only are blogs a way for companies to reach out to their customers, they can be used to show different sides to a business, for example stories behind why a company has decided to support a certain charity. Blogs can be about anything so get creative! (more…)

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Where Did The Word Blog Come From Anyway?

Where did the word blog come from anyway? That’s what I was thinking this morning, and then I remembered, “Ah, yes, weblog!” That was a long time ago in Internet years, but then it got me thinking that although the word has been in our lexicon for a good while now, people, especially small business owners, are missing out on the benefits a blog can bring to their online business.

All this thinking on my part came about because I have been working with a client recently who is still, despite my best efforts, resisting setting up a blog. It’s not a financial thing, it’s a mind-block thing.

I get asked questions a lot like, “What exactly is a blog?” or, “Who came up with the word blog?” and “How do I start my own blog?” So let’s look at these questions because they are basic and fundamental, but they are often stumbling points for small business owners who are not blog savvy enough. (more…)

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