Keywords – Are You Choosing the Right Ones?

To get enough potential customers to your website you need to harness the power of search engines. Targeted customers are potential customers because they come to your site looking for something specific through the keywords that you have used, either in your web content or your pay per click campaign.

As you plan your keyword strategy remember that using the right keywords, ones that people actually use, is the name of the game. Your potential customers are those visitors who are interested in what you have to say as long as it is relevant to their search.

Back and the old days before people got really search engine savvy, a one word search term was common: insurance, mortgage, diet – you get the idea. Try getting the first place position in the Google with a one word phrase like those now – it’s a much steeper hill to climb, and an expensive one at that.

With most people these days using a three or four word search terms when using a search engine we can really see how specific and targeted searches are. So, for example, if you have a diet website you know there is a lot of competition out there – I just googled diet and there are 187,000,000 results – that’s a lot of competition. (more…)

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