Small Businesses – Come On, Get A Blog Already
Posted by Fran Jeanes in Web Design Feb 28th, 2010 | 2 Comments
Small businesses need to blog. It’s true. I tried to squeeze the reasons why into a neat sounding five or ten but I ended up with twelve. I’m sure there are even more reasons but let’s take a look at the twelve – why I think blogs are so important for small businesses to use:
1. Blogs are a break from the sales-speak that is the norm on a business website. They are a two way conversation, or at least can be, between a small business and its customers. This type of web format can help build relationships in a way that a regular website never can.
2. Blogs are the perfect platform for being less formal, more chatty, more approachable, and undoubtedly more ‘human’ in content. People like that, so people like blogs and like to follow them.
3. Not only are blogs a way for companies to reach out to their customers, they can be used to show different sides to a business, for example stories behind why a company has decided to support a certain charity. Blogs can be about anything so get creative! (more…)
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