Smart Up Your Social Media Management

Social media has been around for a few years now, and marketers are still trying to work out how to monetize it. I gave you a few Facebook tips on my last post that might help you out, but most marketers will tell you, however, that you can’t make money via this medium – because people don’t like being sold to in social situations, real or virtual.

Businesses are also having a hard time – working out how to provide the numbers that show an ROI. Having a return on your social media investment is important, but that’s almost impossible to do.

So why are we all spending so much time using social media? Well, it’s a perfect platform to build relationships on, but building relationships takes time.

Ever wondered, “Who has time for all this tweeting, Facebooking and Linking In? As you might expect having some time saving tools in your social media tool kit makes a big difference. I have used, and still use a mix of software and web based solutions – Hootsuite, Tweetdeck, and others [watch my video on three Twitter apps that rock.]

But one of my preferred finds for social media management for about 18 months now has been MarketMeSuite. I paid for the software when it first came out, and now it’s free! This program consolidates all your interactions with Facebook, Twitter and LinkedIn into a single desktop interface, making it easier than ever to be active in your social circles.

With MarketMeSuite you can:
• manage multiple accounts on each of the big three social sites.
• track keyword usage across all platforms to stay on top of what’s happening in your field.
• store “canned” responses, then quickly and easily reply to relevant posts.
• upload tweets and status updates in advance, and schedule them to post at pre-set times in the future.

Actually there are a ton of other features that make this app rock. Keep reading.

Platform Independence
Whether your office is Windows-only, Mac-based, or a multi-platform mish-mash, every computer can run MarketMeSuite. The program runs on Adobe Air, which makes it truly cross-platform. Adobe Air must be installed first, but the overhead is negligible. There’s even a version you can use on your smartphone, giving you the power to interact with your fans while on the road.

With MarketMeSuite’s multi-user capability, you can open up your social media accounts to other people on your team, yet remain in control over who can do what with which account. Give your assistant permission to send out tweets on the company account, let your business partner write on your Facebook pages, and keep the power to update your LinkedIn status all to yourself.

A Wealth Of Other Features
I’ve barely scratched the surface of what this tool is capable of. If you haven’t tried MarketMeSuite yet, give it a try. I think you will be very pleasantly surprised – especially if you use Google calendar. MarketMeSuite might just make a huge difference in your ability to strengthen and promote your brand across the Internet.

Tweet This Post

Three Twitter Apps That Rock!

Do you feel like you are drowning in a social media tsunami? Whether your daily dose is mainly from Twitter, Facebook, LinkedIn or the gazillion other social media outlets that seem to be propagating at a viral level, it feels overwhelming when all that data just keeps coming, and there seems little you can do to stop it – short of throwing your computer out the window.

Watch this video because the text below is not a transcript!

Since everyone is talking about Twitter [almost all the time] let’s concentrate on the little blue bird of microblogging. I spend much of my day digging around in social media so I have a few tools that I use that help me make sense of it all and I thought I would share three Twitter Apps [that rock] with you. (more…)

Tweet This Post

Behold the Power of Twitter

Finally the day has come – Oprah is now on Twitter, tweeting long with the rest of us. It took me a good while to get into Twitter. I just couldn’t believe that anyone outside my circle would be the slightest bit interested in what I have to say, but they are, and the power Twitter now has is a testament to all our continually inquiring minds.

Yes, Twitter is a great vehicle for us all, not just celebrities. But it works very well for celebrities and their much needed buzz. Now that Hugh Jackman has offered 100K to a charity who can “sell” their need to him in a mere 140 characters or less, I guess we have really reached the pinnacle of micro-sizing the important, as well as the unimportant. (more…)

Tweet This Post