Above the Fold? Re-Thinking Your Web Copy
Posted by Fran Jeanes in Internet Marketing, SEO Dec 3rd, 2008 | No CommentsSometimes when I have a design job I am told, “We want all our text ‘above the fold.’” When asked why, often the answer is because somebody in the company had mentioned that they heard it was a good idea not to have any web content below the fold.
I can see the logic – text above the fold can be read without having to scroll, which makes it more likely to be read in those precious few moments a visitor’s eyes first meet your site, but where exactly is the fold?
On my desktop computer, with a regular 19 inch monitor, my browser window has several tool bars open and I still have several inches of screen space. Switch over to my laptop, with a 15.4 inch widescreen monitor, and nary a tool bar, and the fold hits almost immediately – there is barely depth enough for a header, a photo and a couple of paragraphs.
I like to keep the good stuff above the fold – but not all of it – because web copy is important and its importance doesn’t drop off because it is below a very hard to define area.
The word count on your web page needs to be high enough to impart information not only to your readers, but also search engine robots so they can ascertain how relevant your content is for their search queries. (more…)
How to Write An Article For Your Website
Posted by Fran Jeanes in Web Design Oct 12th, 2008 | No CommentsArticle and content writing for your website is important because it is a guaranteed way to get better search engine rankings. Update your website frequently with fresh, original, captivating content that is more than just a couple of paragraphs long, and you will be the recipient of some pretty impressive Google love in a short amount of time.
Whether you need to write an article, paper or book you need to start with an outline – it’s your plan of action. You need more than just an outline though; you need a good outline – one that has ample points so that you can write enough about your subject.
Keep this in mind when you think about how to write an article for the web: The delivery of the written word on a web page needs to be very different to that of a printed page because most people reading web pages scan them to see if the content is relevant to them.
So when writing an article for your website think about how you can make your visitors’ reading time as easy as possible, so they read more, get interested, bookmark your web page and come back again.
Think quality. Write quality articles. (more…)
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